How to Add Alternate Text for an Image BTech BTech Alerts & Notifications - Check this page for the latest information on emergencies and system outages. All times are Pacific. Fresh Service Documentation Guides, 1000060395. Documentation Information Introduction HTML offers the ability to add Alternate Text to an image. Freshservice's built-in HTML Editor Click the applicable image. Click the Alternate Text button. Add the applicable Alternate Text. Click Update. HTML Information <img src="[image URL]" alt="[Alternate Text]"> Example <img src="Unknown Error.png" alt="Unknown Error"> Example Preview